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Fünf lächelnde Menschen halten Schuhe in einem Raum, der mit Regalen aus verschiedenen Schuhkollektionen gefüllt ist.
About Us

THAT'S WHY WE FOUNDED DANCING QUEENS

Do you know the struggle of finding the perfect dance shoe – beautiful, comfortable, and simply irresistible? Bettina felt the same way. And from this search came... Dancing Queens: first a small warehouse in Bettina's apartment, today a popular online shop for dance shoes.


Our mission is clear: We don't just want to sell shoes, but the globally most influential dance brand will be – a brand loved by dancers all over the world. A true Love Brand, which stands for elegance, comfort and a passion for dancing.

Eine Reihe bunter Schuhe mit hohen Absätzen vor einem blaugrünen Hintergrund.
300+ DANCE SHOES PLUS DANCEWEAR

Today you'll find over 300 dance shoes for men and women – for all dance styles. We are particularly proud of our own Dancing Queens A collection that we are continuously expanding and which is already among our bestsellers.

In addition, there are over 200 leggings, tops and jumpsuits, as well as dance socks, hoodies and accessories. And that's just the beginning – our goal: the largest dance platform in Europe.

Zwei Frauen stehen zusammen in einem überfüllten Lagerhaus, umgeben von Kisten und Schuhen.
OUR DANCE SHOES FROM EUROPE

Our suppliers are mostly located in Europe; in particular, we source our own collection from Italy. We continuously strive to expand our product range and adapt it to customer needs.

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SMOVE Dance Sneakers

With the SMOVE Dance Sneakers We've launched our first own sneakers under a new brand. These shoes, specially designed for dancing, are already among our bestsellers and are now available in both canvas and leather.

Our team

Lächelnde Frau, die einen glitzernden Stöckelschuh hält, im Hintergrund Regale voller Schuhe.
BETTINA - CO-FOUNDER, CHIEF MARKETING OFFICER

Our energetic Duracell bunny – between negotiating marketing deals and developing new strategies, she effortlessly juggles a stroller or enchants the dance floor with a skillful round of salsa on two. Her multitasking level? Definitely professional!

Lächelnde Frau, die einen beigen Schnürschuh hält, umgeben von Regalen voller Schuhe.
SOPHIE - CO-FOUNDER, CHIEF OPERATING OFFICER

Our supplier whisperer - when she's not busy entertaining her son or shooting precise basketball hoops, she keeps track of everything and makes sure our warehouse is stocked with the latest trends.

Lächelnde Person, die einen Riemchenschuh mit hohem Absatz hält, im Hintergrund ein Regal mit verschiedenen Schuhen.
SHARON - SOCIAL MEDIA & CONTENT MANAGER

Our dance junkie – she allows you to be right in the middle of the action at Dancing Queens to participate and easily find your new favorite product on our website. When she's not working, she's jetting from one national or international dance festival to the next.

Eine Frau hält einen roten Stöckelschuh vor Regalen voller verschiedener Schuhe.
FABIENNE - CUSTOMER CARE

Our heart and soul – she's always there to help! Do you have questions about shoe sizes? Is your ordered shoe taking longer than expected, or do you have any other problem? Fabienne does her best to do everything possible and even the impossible for you! She's our superhero on the team and can find the perfect shoe for every customer in the store.

Person hält einen Stöckelschuh und steht vor Regalen mit verschiedenen Schuhen.
ROMINA - JUNIOR MARKETING MANAGER

Our cheerful Romina – her mission? To build new partnerships and ensure you find our products at our booth at the hottest dance festivals. She also brings a fresh perspective to our social media and keeps you up-to-date. She doesn't dance herself (yet) – but don't worry, we're working on it!

Lächelnder Mann mit weißem Turnschuh in der Hand in einem Schuhgeschäft, im Hintergrund Regale mit verschiedenen Schuhen.
FRANCO - PRODUCT OWNER ERP

Our innovator – We're constantly growing and evolving – and Franco is at work behind the scenes to ensure everything runs smoothly and seamlessly. He makes sure we have a perfect shopping experience in our online shop and tirelessly optimizes our processes. He's (still) missing from the dance floor – but the question is: how long can he resist the temptation?

Ein lächelnder Mann in einem weißen Kapuzenpullover hält einen schwarzen Anzugschuh in einem Geschäft, hinter dem sich Regale mit verschiedenen Schuhen befinden.
CLAUDIO - EXTERNAL ADVISOR OPERATION

Our strategic mastermind – As an external operations advisor, Claudio helps us to make our processes even more efficient. But that's not all – he supports us in many other areas with his expertise. A true professional behind the scenes – though not yet on the dance floor. But that can change!

Eine lächelnde Person mit langen Haaren und einem karierten Blazer steht vor einem schlichten Hintergrund.
KATARINA - MARKETING CONTENT CREATOR

Our communications queen, Katarina, ensures you're always up-to-date with our newsletters. Whether it's new collections, exciting promotions, or insider news – she keeps you perfectly informed. Writing is in her blood, but she's (still) in the practice phase when it comes to dancing.

MEMBERS OF THE BOARD OF DIRECTORS

Christoph Weber

Christoph Weber is Chairman of the Board of Directors at Dancing Queens and former Head of Private Banking at Zürcher Kantonalbank, as well as a passionate dancer. With his extensive experience supporting startups and his strong network, he makes a significant contribution to the further development of our business, particularly in the financing round. His broad expertise in entrepreneurship and strategic growth makes him a valuable asset for our future success.

Lächelnder Mann in einem marineblauen Anzug mit weißem Hemd, der vor einem weißen Hintergrund posiert.
Manuel Reuteler

Our logistics ace – Manuel's motivation for working with us? He's definitely not a dancer and simply enjoys tackling new challenges. But: With his years of experience at Swiss Post and his experience founding Spielmix.ch, he has already successfully navigated almost all the issues we're currently working on. We benefit not only from his logistics and operations expertise, but also from his ability to reduce costs across the board and focus on the right pillars for internationalization.

Bettina Gimenez & Sophie Köster

Sophie Köster and Bettina Gimenez are co-founders of Dancing Queens and actively contribute their entrepreneurial experience to the board of directors. Together they combine the core strength of Dancing QueensThe combination of a strong brand and customer-centric marketing with efficient, professional operational implementation. While Bettina primarily represents the areas of marketing, brand, and growth, Sophie contributes her expertise in operations, processes, and scaling. With their shared vision, their feel for the market, and their daily commitment, they form the strong foundation for the further development of Dancing Queens.

ADVISORY BOARD AND INVESTORS

Mann in schwarzer Anzugsjacke und weißem Hemd, der mit neutralem Blick in die Kamera schaut.
Roland Brack

Roland Brack is our lead investor and owner of Brack.ch. As an advisor, he has been assisting us with the strategic development of since 2024. Dancing Queens. He is passionate about fostering entrepreneurship. We benefit not only from his many years of e-commerce experience but also from the numerous networking events he organizes for his startups. We particularly value his very specific feedback on marketing strategies.

Lächelnder Mann in dunklem Blazer und hellem Hemd vor schlichtem Hintergrund.
Norbert Zeller

Norbert Zeller is an experienced business angel and president of Startangels Network. With his many years of expertise in scaling startups, he provides us with targeted support for funding rounds and strategic growth. His deep understanding of business development and investor management helps us set the right course for a successful future.

Patric Rupp

Our sports enthusiast Patric is passionate about all kinds of sports and loves to dance himself. He has long combined his passion for sports with his profession. As the former General Manager Europe at On AG, Patric significantly advances our work in the areas of internationalization, sales & marketing, and business development. Last but not least, we appreciate his positivity and, like him, have begun to savor our "yes" moments in life.

Mann in blauem Anzug und kariertem Hemd, vor schlichtem Hintergrund stehend.
Martin Scholl

Martin Scholl, former CEO of Zürcher Kantonalbank, brings a wealth of experience and a great passion for startups. Through his successful investments in various startups, he has supported numerous companies in their growth and scaling. With his clear and focused communication style, he helps the team to always keep the right priorities and concentrate on what matters most.

Älterer Mann in schwarzer Anzugsjacke und weißem Hemd vor einem schlichten hellen Hintergrund.
Freddy Burger

Freddy Burger is a renowned entrepreneur and investor with decades of experience in the entertainment and event industry. As a strategic partner, he supports us not only financially, but also with valuable expertise, vision, and a strong network. His passion for innovation and entrepreneurship makes him an important part of our path to success.

Ein lächelnder Mann mit kurzen braunen Haaren in einem blauen Tanzhemd steht mit verschränkten Armen vor einem hellen Hintergrund.
Christian Polanc

Christian Polanc is a professional dancer, entrepreneur and known from the TV show Let's DanceWith his own dance fitness program DANCIT and as a dance school owner, he is excellently networked in German-speaking countries and specifically supports us in collaborations with dance schools.

His feel for trends, brand building and community makes him a valuable advisor and source of inspiration for our team.

Ein Mann mittleren Alters in Anzugjacke und weißem Hemd sitzt vor einem schlichten Hintergrund und lächelt in die Kamera.
Peter Schüpbach

Peter Schüpbach is an experienced entrepreneur, investor, and strategic thought leader from Switzerland. As the founder and chairman of the board of the former SwissCommerce, a niche e-commerce platform, he brings extensive expertise in building and scaling digital business models. He supports us in the growth of Dancing Queens and in community building.

Ein glatzköpfiger Mann in einem dunklen Anzug und weißem Hemd lächelt in die Kamera vor einem hellgrauen Hintergrund.
David Garcia

David Garcia is the founder of the internationally successful Fundamenta Group, which was founded in 2005 and sold to Swiss Prime Site in 2025.
With 30 years of experience in building businesses, high-performing management and sales organizations, as well as large customer groups and one of the broadest networks in Switzerland, David Garcia is an important expert and driving force for Dancing Queen.

Eine Gruppe von sieben Personen steht vor dem Schild „Die Höhle der Löwen“ auf einer Bühne mit Stadtbildhintergrund.
WE WERE PART OF

Lion's Den Switzerland!

In seven episodes of the fourth season of "The Lion's Den Switzerland" Forty-two startups presented their innovative business ideas to prominent investment professionals, hoping to secure a deal. We were not only fortunate enough to be included in the show on the TV channel 3+, but also managed to win over Roland Brack and Bettina Hein as investors.

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