Skip to content
Fünf lächelnde Menschen halten Schuhe in einem Raum, der mit Regalen aus verschiedenen Schuhkollektionen gefüllt ist.
About us

THAT'S WHY WE FOUNDED DANCING QUEENS

Do you know the problem of finding the perfect dance shoe - beautiful, comfortable and to fall in love with? Bettina felt the same way. This search resulted in Dancing Queensfirst a small warehouse in Bettina's apartment, today a popular online store for dance shoes.


Our mission is clear: we don't just want to sell shoes, we want to make the Globally most influential dance brand a brand that dancers all over the world love. A real Love Brandwhich stands for elegance, comfort and passion for dancing.

Multicolumn

Eine Reihe bunter Schuhe mit hohen Absätzen vor einem blaugrünen Hintergrund.
300+ DANCE SHOES PLUS DANCEWEAR

Today you will find over 300 dance shoes for him and her - for all dance styles. We are particularly proud of our own Dancing Queens collection, which we are continuously expanding and which is already one of our bestsellers.

Plus over 200 leggings, tops and jumpsuits as well as dance socks, hoodies and accessories. And that's just the beginning - our goal: the largest dance platform in Europe.

Zwei Frauen stehen zusammen in einem überfüllten Lagerhaus, umgeben von Kisten und Schuhen.
OUR DANCE SHOES FROM EUROPE

Most of our suppliers are located in Europe, and we source our own collection from Italy in particular. We are constantly striving to expand our range and adapt it to customer requirements.

smove.png__PID:e0b05b56-2bb2-49b2-b2da-bb3a8ec8777a
SMOVE Dance Sneakers

With the SMOVE Dance Sneakers we launched our first own sneakers under a new brand. These shoes, specially developed for dancing, are already among our bestsellers and are now available in both canvas and leather.

Our team

Lächelnde Frau, die einen glitzernden Stöckelschuh hält, im Hintergrund Regale voller Schuhe.
BETTINA - CO-FOUNDER, CHIEF MARKETING OFFICER

Our energetic Duracell bunny - between negotiating marketing deals and developing new strategies, she effortlessly juggles the baby carriage or charms the dance floor with a skillful round of Salsa on2. Her multitasking level? Definitely at a professional level!

Lächelnde Frau, die einen beigen Schnürschuh hält, umgeben von Regalen voller Schuhe.
SOPHIE - CO-FOUNDER, CHIEF OPERATING OFFICER

Our supplier whisperer - when she's not busy entertaining her son or shooting precision basketball hoops, she keeps track of everything and ensures that our warehouse is stocked with the latest trends.

Lächelnde Person, die einen Riemchenschuh mit hohem Absatz hält, im Hintergrund ein Regal mit verschiedenen Schuhen.
SHARON - SOCIAL MEDIA & CONTENT MANAGER

Our dance junkie - it allows you to get up close to the action at Dancing Queens and easily find your new favorite product on our website. When she's not working, she's jetting from one national or international dance festival to the next.

Eine Frau hält einen roten Stöckelschuh vor Regalen voller verschiedener Schuhe.
FABIENNE - CUSTOMER CARE

Our good soul - she always has an open ear for you! Do you have questions about shoe sizes? Are you waiting for the shoe you ordered or do you have any other problems? Fabienne will do her best to do the possible and the impossible for you! She is our superhero in the team and finds the right shoe for every customer in the store.

Person hält einen Stöckelschuh und steht vor Regalen mit verschiedenen Schuhen.
ROMINA - JUNIOR MARKETING MANAGER

Our cheerful nature - Romina's mission? To build new partnerships and ensure that you can find our products at the hottest dance festivals directly at our stand. She also brings a breath of fresh air to our social media and always keeps you up to date. She doesn't dance herself (yet) - but don't worry, we're working on it!

Lächelnder Mann mit weißem Turnschuh in der Hand in einem Schuhgeschäft, im Hintergrund Regale mit verschiedenen Schuhen.
FRANCO - PRODUCT OWNER ERP

Our tinkerer - We are constantly growing and developing - Franco is at work in the background to ensure that everything remains smoothly connected and networked. He ensures a perfect shopping experience in our online store and tirelessly optimizes our processes. He's not (yet) on the dance floor - but the question is: how much longer can he resist?

Ein lächelnder Mann in einem weißen Kapuzenpullover hält einen schwarzen Anzugschuh in einem Geschäft, hinter dem sich Regale mit verschiedenen Schuhen befinden.
CLAUDIO - EXTERNAL ADVISOR OPERATION

Our strategic mind - As an external advisor for operations, Claudio supports us in making our processes even more efficient. But that's not all - with his expertise, he supports us in many other areas. A true professional in the background - but not yet on the dance floor. But that can be changed!

Eine lächelnde Person mit langen Haaren und einem karierten Blazer steht vor einem schlichten Hintergrund.
KATARINA - MARKETING-CONTENT CREATOR

Our communication queen - Katarina ensures that you are always up to date with our newsletters. Whether it's new collections, exciting promotions or insider news - she keeps you well informed. Writing is in her blood, dancing is something she is (still) practicing.

MEMBERS OF THE BOARD OF DIRECTORS SINCE 2024

Mann mit kurzen dunklen Haaren und schwarzem Pullover, der vor weißem Hintergrund leicht lächelt.
PATRIC RUPP

Our sports fan Patric is enthusiastic about all kinds of sports and enjoys dancing himself. He has long combined his passion for sport with his profession. As former General Manager Europe at On AG, Patric helps us considerably in the areas of internationalization, sales & marketing and business development. Last but not least, we appreciate his positivity and, like him, have started to enjoy our yes moments in life.

Lächelnder Mann in einem marineblauen Anzug mit weißem Hemd, der vor einem weißen Hintergrund posiert.
MANUEL REUTELER

Our logistics ace - Manuel's motivation for working with us? He is absolutely not a dancer and simply enjoys new topics. But: with his many years of experience at Swiss Post and his founding experience of Spielmix.ch, he has already successfully worked through almost all the issues that we are currently dealing with. We benefit not only from his knowledge of logistics and operations, but also from his ability to reduce costs in all areas and to focus on the right pillars of internationalization.

ADVISORY BOARD AND INVESTORS

Mann in schwarzer Anzugsjacke und weißem Hemd, der mit neutralem Blick in die Kamera schaut.
Roland Brack

Roland Brack is our lead investor & owner of Brack.ch. As an advisory board member, he has been helping us with the strategic development of Dancing Queens. The promotion of entrepreneurship is close to his heart. We benefit not only from his many years of eCommerce experience, but also from the numerous exchanges of experience he organizes for his start-ups. We particularly appreciate his very specific feedback on marketing measures.

Lächelnder Mann in dunklem Blazer und hellem Hemd vor schlichtem Hintergrund.
Norbert Zeller

Norbert Zeller is an experienced business angel and President of Startangels Network. With his many years of expertise in scaling start-ups, he provides us with targeted support in financing rounds and strategic growth. His deep understanding of corporate development and investor management helps us to set the right course for a successful future.

Ein Mann in dunklem Anzug und weißem Hemd lächelt leicht vor einem schlichten hellgrauen Hintergrund.
Christoph Weber

Christoph Weber is the former Head of Private Banking at Zürcher Kantonalbank and a passionate dancer himself. With his extensive experience in supporting start-ups and his strong network, he contributes significantly to the further development of our business, especially in the financing round. His broad expertise in entrepreneurship and strategic growth makes him a valuable asset for our future success.

Mann in blauem Anzug und kariertem Hemd, vor schlichtem Hintergrund stehend.
Martin Scholl

Martin Scholl, former CEO of Zürcher Kantonalbank, brings a wealth of experience and a great passion for start-ups. Through his successful investments in various start-ups, he has helped numerous companies to grow and scale. With his clear and focused communication, he helps the team to always focus on the right priorities and concentrate on the essentials.

Multicolumn

Älterer Mann in schwarzer Anzugsjacke und weißem Hemd vor einem schlichten hellen Hintergrund.
Freddy Burger

Freddy Burger is a renowned entrepreneur and investor with decades of experience in the entertainment and event industry. As a strategic partner, he not only supports us financially, but also with valuable expertise, vision and a strong network. His passion for innovation and entrepreneurship makes him an important part of our path to success.

Ein lächelnder Mann mit kurzen braunen Haaren in einem blauen Tanzhemd steht mit verschränkten Armen vor einem hellen Hintergrund.
Christian Polanc

Christian Polanc is a professional dancer, entrepreneur and well-known from the TV show Let's Dance. With his own dance fitness program DANCIT and as a dance school owner, he has an excellent network in German-speaking countries and supports us specifically in cooperations with dance schools.

His flair for trends, brand development and community makes him a valuable advisor and source of inspiration for our team.

Peter Schüpbach

Peter Schüpbach is an experienced entrepreneur, investor and strategic thought leader from Switzerland. As founder and Chairman of the Board of Directors of the former SwissCommerce, a platform specializing in niche e-commerce, he brings extensive expertise in the development and scaling of digital business models. He supports us in the growth of Dancing Queens and community building.

David Garcia

David Garcia is the founder of the internationally successful Fundamenta Group, which was established in 2005 and sold to Swiss Prime Site in 2025.
With 30 years of experience in building companies, high-performance management and sales organizations, as well as large customer groups and one of the broadest networks in Switzerland, David Garcia is an important expert and driving force for Dancing Queen.

Eine Gruppe von sieben Personen steht vor dem Schild „Die Höhle der Löwen“ auf einer Bühne mit Stadtbildhintergrund.
WE WERE PART OF

LION'S DEN SWITZERLAND!

In seven episodes of the fourth season of "The Lion's Den Switzerland" 42 start-ups presented their innovative business ideas to prominent investment professionals in the hope of securing a deal. Not only were we lucky enough to be included in the show on TV channel 3+, but we were also able to attract Roland Brack and Bettina Hein as investors.

Search

Shopping cart

Your shopping cart is empty.

Sorry, we could not find any products in your shopping cart.

Continue shopping