Anastasia Maruster: Shooting at Dancing Queens

The Anastasia Maruster shooting marks an emotional turning point for Dancing Queens and stands for Passion, emotion and a clear Vision. Our brand is developing from a pure dance online store into an internationally influential dance brand that combines emotion, quality and identity.
We are continuously developing our products - with the aim of ensuring that every dancer has the perfect Dance shoe finds: high quality, comfortable and with Personality. Because we don't just want to sell functional dance shoes. Dancing is so much more. It is emotion, expression, community and freedom.
Our mission is to make this Awareness of life in all noticeable to make - in our products, campaigns and in exchange with our customers. Community. Because our community is the heart of Dancing Queens. You dancers are the driving force behind everything we do. On the dance floor, in dance schools, on social media - you are our inspiration.

A look behind the Anastasia Maruster shoot shows just how much passion and creative passion in every detail.

Responsible for the creative Implementation was Sharon Bottana, Digital Content & Performance Lead at Dancing Queens. She accompanied the shoot with Anastasia Maruster from the initial idea to the final realization and talks about this special collaboration in an interview:

"Anastasia has been on our co-founder Bettina's radar since the last Let's Dance tour. Her elegance, her strength and her passion for dancing are a perfect match for our brand. When we presented our concept to her, she was immediately enthusiastic. She understood that Dancing Queens It's not just about dance shoes, but about emotion: about the feeling of being part of a global dance movement."

The Planning the shoot was a creative process full of dedication, according to Sharon:

"We didn't want to capture staged images, but real emotions. Movement, light, expression - everything should look alive. Our aim was to capture our community's attitude to life: Joy, freedom and that indescribable happiness that you only experience when dancing."

On Day of the Anastasia Maruster shoot Despite the tight schedule, everything just fell into place:

"It was magical," recalls Sharon. "Anastasia didn't just wear the dancing shoes. She danced in them, she brought them to life. The whole team was in the flow. Bettina and I had tears in our eyes. Every moment was real, and it's this energy that reflects what Dancing Queens stands."

The shoot with Anastasia Maruster is just the beginning. In the coming months Dancing Queens to the emotional development of the brand. You can expect new products in our dance store, new campaigns and a clear vision. The first results of the collaboration with Anastasia Maruster will soon be on display - stay tuned!

"We don't just want our customers to buy a product, we want them to become part of a movement," says Sharon. "Our team is already living Dancing Queens with enthusiasm, passion and love for dance. Dancing connects people all over the world and this feeling should be tangible in everything we do."

The most important facts about our campaign in brief:

- Emotional brand strategy with a clear focus on dance feeling
- international cooperation with Anastasia Maruster
- Product designs that combine comfort and expression

With new branding, emotional product names and Campaigns dances full of heart and movement Dancing Queens into a future that inspires - bold, international and full of emotion. The Anastasia pattern shoot paves the way for many more exciting developments. Our shoes take dancing to a new level: they are comfortable, stylish and sparkle in the spotlight just like you!